Another benefit of being a branding agency? That sometimes we get to work with people and organizations who are (much) smarter than us. UMSC (University MS Center) is such an example.
The University MS Center (UMSC) aims to be an internationally focused center where cutting-edge scientific research in multiple sclerosis (MS) is conducted.
The new brand identity had 2 objectives. a) Put UMSC on the international map and b) create a branding that stands out in the medical community.
For the logo, we chose a clean font. The focus is on the name UMSC. With the letters from the logo we created graphical elements to vary in the different effects.