Why brand design is the best job in the world
What could be more rewarding than helping shape a brand as a designer? Whether it’s a complete rebranding or designing something entirely from scratch, it’s an incredible feeling to know…
We've been building brands for a while now, and we're happy to share our insights with you.
The power of branding: let your brand be the difference
In an overcrowded marketplace, how do you make your brand truly stand out? A good logo and color palette alone no longer cut it. Strong brands set themselves apart with…
Lex & Turner continues as part of the Friends of Cartel
In a constantly evolving marketing and communications sector, staying relevant means continuously navigating and adjusting course. “Our approach has always been about experts and expertise, about people and craftsmanship. That’s…
The future of branding: will AI replace graphic designers?
AI, AI, Here Comes AI. Does it mark the end of the graphic designer as we know them? Or does AI present new opportunities for them? In marketing and communication,…
How branding helps determine the success of your innovation
Imagine your company has developed an exciting innovation. You’re eager to take the market by storm. You launch it with all the bells and whistles. And then… nothing happens. How…
Killing in the name of
Non-Reasons to Kill a (Great) Name Over the past year, the RCA Brand Studio has come up with a slew of new company names—some better than others. What stands out?…