Pritz

Fan of a Tan? Lex and Turner/Burner presents: (sun)branding for PRITZ, a sunscreen for people that want some fun in the sun.

Sun and Fun. Two things we need now, even more then ever. For sunscreen Pritz, we developed a colorful brand identity that evokes an instant holiday feel.

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The vibrant colors and ‘Brice’ font type are a big fat nod to the 1970s and gives the sunscreen brand that ‘retro feel good’-look.

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Illustrations to make the brand look more vibrant.

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The quirky copy (“Burn, M*F*, Burn”) and animated sunshine character reinforce the playful nature of Pritz. The goal? Brighten the lives of sunbathers and stand out on store shelves.

‘Pritz’ is an onomatopoeia: a word that phonetically imitates the sound that it describes. ‘Pritz’ is the sound a sunscreen tube makes when you squeeze it. Hard.

Happy Pritzing, boys & girls!

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+32 (0)476 64 69 13
hello@lexandturner.com
Leopoldplein 40/1
3500 Hasselt, Belgium

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