La Vida Croqa
BRAND IDENTITY
Crisp new brand identity for LA VIDA CROQA — fresh from the Lex & Turner kitchen. 🔥
Everyone loves croque-monsieurs. Really: everyone.
So the name had to be an ode to fun, and to life in general.
LA VIDA CROQA does not only refer to the world hit 'La Vida Loca' (Thanks, Ricky Martin!) but also reveals what we do: serve crispy croq's!
We also went back in time for the style. We came up with a retro look & feel that would even make the creators of Stranger Things hungry. Rounded corners, a set of retro colours, etc.
Is it 'Croqtail o'clock' yet? 🍸
