Confibelle

STRATEGY, BRAND IDENTITY AND WEBSITE

Confibelle is Isabelle, and vice versa. Her mission? To advise and assist homeowners so that they can rent out their property as carefree as possible. Our mission? To make Confibelle stand out in the world of syndication and real estate.

As always, we start with a strategic exercise. No weeks of analysis. But a hands-on, spirited workshop where we go straight to the core. Topics covered include: competitors, mission, vision and positioning. The challenge? How do we give Confibelle the right, professional image?

Logo

The shapes of the logo symbolize the many different challenges and types of people the trustee faces. Confibelle is the unifying factor between all these separate elements. She ensures that everyone is looking in the same direction.

Confibelle_Branding_LexTurner_03
Confibelle_Branding_LexTurner_15
Confibelle_Branding_LexTurner_01
Confibelle_Branding_LexTurner_04

Colors

Isabelle is hands-on and incisive in her work. But at the same time: she shows great empathy for her customers. With the color combination green, beige and brown(ish) we emphasize that Confibelle is different from the others, but still competent and professional. The focus is on the warm, empathetic character of the company.

Confibelle_Branding_LexTurner_23
Confibelle_Branding_Lex&Turner_13

Copy

Sometimes plain and simple is hard enough. That's why we avoid complex terms as much as possible. Confibelle maps out everything clearly for you. An accessible tone of voice and clear language are the key elements of our copywriting.

Confibelle_Branding_LexTurner_20

Today, Confibelle is a one-woman show. But Isabelle wants to change that. Fast. The challenge is to create a warm, accessible branding. But one that at the same time exudes the expertise and confidence of a player the industry must take into account.

Confibelle_Branding_LexTurner_18
Artboard-11-kopie
Confibelle_Branding_LexTurner_15
Confibelle_Branding_LexTurner_16
Confibelle_Branding_LexTurner_19
Confibelle_Branding_LexTurner_09
Confibelle_Branding_LexTurner_17
Confibelle_Branding_LexTurner_08
Confibelle_Branding_LexTurner_21

+32 (0)476 64 69 13
hello@lexandturner.com
Leopoldplein 40/1
3500 Hasselt, Belgium

Get the latest insights. Subscribe to our newsletter 

Lex & Turner © 2022