Buur&Berg

A DIFFERENT WAY OF LIVING 

Buur&Berg (meaning Neighbour&Mountain) marks a new chapter on the historic Sint-Anna site in Sint-Truiden (Belgium). The neighbourhood offers a unique combination of living and working. With the aim of creating connections between people, generations and caring initiatives. We created a branding that suits all these targets, while radiating the necessary freshness.

01_BuurBerg_Brandstudio-rca_branding-–-1-2

The name Buur&Berg reflects the essence of the project: a sustainable living environment in the centre of Sint-Truiden.
'Buur' emphasizes neighbourliness and social connection. The ampersand symbolizes the connection between the people and the location.
While 'Berg' refers to the physical location, the Stenaertberg.

02_BuurBerg_Brandstudio-rca_branding_GRIJS
03_BuurBerg_Brandstudio-rca_branding

Logo and Visual Identity

The logo is composed of a symbol (2 overlapping B's) :

- B upright: reference to buildings and neighbours.
- B lying down: reference to mountain and green character.

The typography can be placed either horizontally or vertically next to the symbol.

04_BuurBerg_Brandstudio-rca_branding
05_BuurBerg_Brandstudio-rca_branding
11_BuurBerg_Brandstudio-rca_branding
06_BuurBerg_Brandstudio-rca_branding

Baseline, colours and illustrations

The baseline 'tijd voor meer wij' (meaning 'More time for us') emphasizes the importance of community and living together. With a focus on connectedness and living at one's own pace.

The frivolous, fresh colour palette with soft colours emphasises the human character of the project. 

The illustrated 'neighbours' give the branding a fresh, playful and 'human' touch. These characters allow us to portray a very diverse audience.

07_BuurBerg_Brandstudio-rca_branding
08_BuurBerg_Brandstudio-rca_branding

We show the real people who live at Buur&Berg. That way, we create a fresh, recognizable and very diverse atmosphere in the photography. 

09_BuurBerg_Brandstudio-rca_branding
10_BuurBerg_Brandstudio-rca_branding

+32 (0)476 64 69 13
hello@lexandturner.com
Koningin Astridlaan 38
3500 Hasselt, Belgium

Get the latest insights. Subscribe to our newsletter 

Lex & Turner, part of RCA © 2022