First, we upgraded the existing logo — subtle, yet significant. The rest came out pretty organic, from fresh colours, visual elements and even witty copy (P(L)EAS, COME IN!).
We also brought this new brand identity to the shopping experience. All the customer touch points needed to tie back to it: from the neon signage to the packaging and window displays.
Overall, PEAS is a great example how a strong logo works together with the whole package.