Art direction: Lex & Turner
Client: Provincie Limburg / PCCE
Since the 1950’s Limburg possesses an impressive international collection of artwork, with over 2000 works. Curators Herman Maes and Marc Milissen took on the challenge to create this first expo for a large audience.
The result is ‘Gekaderd’ (Framed), a fascinating exposition with 160 works of art from famous artists like Marcel Broodthaers, Jan Cox, Permeke and Sol Lewitt.
Lex & Turner came up with the name and created a visual identity with appeal to a broad audience: art lovers ánd art tourists.
We developed a miniwebsite a classy, embossed invitation for the grand opening and an extensive expo guide (great for the coffee table!) with all the works.