Stuff that didn't make it

Not everything we create, makes the cut. No, sir. For every branding we deliver, there are many that end up in the bin. For various reasons.

This is our ‘Graphic Graveyard’: the place where unwanted, rejected work comes to die in peace.



We came up with the name EPOQ for a beauty business. It’s a homage to the Belle Epoque period, the beautiful era. EPOQ has a sophisticated ring to it. 

The Soup

What’s Soup! We created this fresh brand identity for The Soup, a soup bar in Belgium. The ingredients: vibrant colors, organic shapes and sizes (based on vegetables) and a clean, crisp logo. Yum yum, gimme sum.