dbv-architecten
From merger to meaning
Since 1993 dbv architects has been a well-established name. In Hasselt and beyond. After thirty years, the time had come to redefine their brand, aligned with who they are today: a firm driven by clear vision, human connection, and expertise. Lex & Turner was invited to shape this evolution into a brand identity that matched their core.
Website
dbv-architecten.be
Instagram
@dbv-architecten
Together with the dbv team, we examined the essence of their identity. Three core values emerged: Integrity. Deliberation. Passion. These words constituted the foundations of a brand story that is deeply rooted in their daily work. And they formed the basis for a visual identity that breathes clarity, tranquility and personality.
Brand story
The approach of dbv architects is focused on three pillars: pragmatic creativity, constructive originality and surprising clarity. These principles give rise to designs that are both functional and full of character. Buildings designed to last, to blend in, yet carry their own signature.
These values are also reflected in their tone. Friendly and approachable, yet never overly familiar. No lofty language. Just clear, confident communication.
Visual identity
The new logo is made from three simple graphic shapes: a line, a circle and a diagonal plane. In abstraction, they form the initials dbv: a subtle nod to the layered nature of their work and the mix of structure and detail.
These layers are not only visible in the logo, but also in their buildings. The linear elements in the architecture, such as wooden slats and rhythmic structures, are a clear source of inspiration. The logo mirrors the rhythm and brings a tangible connection between brand and design.
Colour scheme
The visual identity combines black on creme white as the foundation. This combination radiates calm and clarity and perfectly matches the modest style of dbv. The warm white softens the contrast, bringing a human, almost tactile quality.
There is also room for subtle colour accents. Muted, natural hues that come to life in photography and digital applications. They support the content without overpowering it.
Photography
Staff portraits highlight the people behind the brand. The linear compositions in the photography echo both the logo and the architectural language of dbv. Side lighting – inspired by Vermeer’s work – adds depth and intricacy.
Some gazes are direct, others averted. Just like their work, the power resides in nuance and subtlety.
Applications
The new identity was carefully translated to all means of communication. Graphic elements are used functionally and rhythmically, without overpowering. The result: branded business cards, stationery, roll-ups and workbooks.
Across all materials, the balance between clarity and distinctiveness remains – a visual translation of dbv’s way of working and thinking.