Graphic Graveyard

Not everything we create, makes the cut. Hell, no. For every branding we deliver, there are many that end up in the bin.  

But sometimes we are proud of our work, even if it was not chosen.  

This is why we created a Graphic Graveyard: a place where unwanted, rejected work comes to die in peace.

In nomine patris et spiritus graficus.



Ah, l’embarras du choix.

Wanneer klant A voor brand identity X opteert, kiest hij/zij dus ook niet voor voorstel Y en Z. Maar — heel soms — krijgt X (of Z) dan toch een 2de leven in onze rubriek ‘Stuff that didn’t make it’. 



Als PLOOY niet PLOOY zou zijn zoals PLOOY nu is, dan was PLOOY misschien PLOOY geweest zoals PLOOY er hier uit ziet. Al zijn we uiteraard ook gePLOOYd voor de branding die PLOOY wél koos.


Sometimes your first proposition hits it right away. Sometimes you have to go back to the drawing board. ‘Framed’ was our first attempt for the international exposition that later became ‘Gekaderd’. Nevertheless, we still like it …  



We came up with the name EPOQ for a beauty business. It’s a homage to the Belle Epoque period, the beautiful era. EPOQ has a sophisticated ring to it. 

The Soup

What’s Soup! We created this fresh brand identity for The Soup, a soup bar in Belgium. The ingredients: vibrant colors, organic shapes and sizes (based on vegetables) and a clean, crisp logo. Yum yum, gimme sum.